There are many benefits to having a website for your company and it’s not as difficult to get into Internet Marketing as it used to be. In fact, having a website has become standard along with having a phone or fax number.
A website is more than a dynamic platform for promoting your business; it can function as a multi-purpose virtual marketing & business tool that streamlines your traditional business processes and makes them more efficient.
The Internet is the perfect business tool. From an online business, to just a small page to have customers contact you over the phone, the Internet can do all this and more.
It's so cheap to have a website now, why wouldn't you? You can get a domain name for R160, get a manage-it-yourself website, and you're in business for a few hundred rand a month. Thats cheap web hosting when compare with the alternatives. Compare that to the outrageous prices charged for yellow page ads, which can range in price from R7,000 to over R800,000 per year.
Combine this with the fact that a growing percentage of the population is turning to the web for information every day and you have a powerful marketing tool. And as I mentioned earlier, there are tools available now that will allow you to build and manage your own website just by pointing and clicking. So you no longer have to pay a web developer hundreds or thousands of Rands to get a great looking website. This means that you can get a very good quality website for a very cheap price.
And remember that cheap is not quality. But good quality at a good price, thats cheap.